Soybeans in Action
Live Action, Interview
With recent advancements in seed varieties, soybeans are quickly becoming a common crop across Western Canada. With this growth, Monsanto wanted to highlight the benefits of growing their Genuity Roundup Ready 2 Yield soybeans.
With multiple important messages, this project required us to create three videos that include a range of voices. From farmers to dealers to seed crop growers, we traveled across Western Canada and spoke directly with those who know the product best.