Farmers Edge approached us with a need to promote their flagship technology – FarmCommand. Working closely with their marketing team, we came up with the “Smart farming is _________.” campaign, which aimed to engage growers across North America about how the software can help them gain back their free time. As part of the campaign, we produced this international 30-second TV commercial as well as several shorter social media videos and handled every aspect of production including casting, scriptwriting, shooting, editing and post-production.