Stronger. Faster. Smarter.
With the launch of Next-Gen FarmCommand, an all-in-one farm management platform, Farmers Edge needed to turn heads and build awareness across Canada and the United States. We worked closely with their team to develop a campaign strategy that include multiple video components. One component was a series of teaser videos leading up to the launch.
With the campaign taking place during the agricultural off-season, we were unable to capture our own footage and instead utilized stock footage. We sourced dynamic, high quality clips and experimented with a bold and quick editing style that resulted in three punchy 15 second ads. The ads were promoted on Facebook, Twitter and YouTube and broadcast in key states.
Client: Farmers Edge